Sun, sand, resort hotels, a bustling boardwalk and a taste of berber culture and heritage, Agadir is located on the shore of the Atlantic Ocean near the foot of the Atlas Mountains.

The name Agadir is an Amazigh noun, meaning ‘wall, enclosure, fortified building, citadel’.

This capital of the Souss-Massa region offers a range of fun water sports and activities, attractions and many cultural experiences through typical gastronomy, handcraft, music and architecture.

The area is known for its Arganeraie biosphere reserve. The Argan tree is an endemic species which is not only important in terms of conservation, but also for research and socio-economic development.The Argan oil has multiple uses in cooking, medicines and cosmetics.